Thursday, February 9, 2012

Thought for today

I think biomimicry is the wrong word.

To model a company's structure after an ecosystem is not an act of mimicking "nature." It is being nature (which we are, of course).

It is a step toward acknowledging that we are in fact living animals, members of real ecosystems, and subject to ecological laws. Designing a new technology modeled after a plant is not "biomimicry," it is simply using the principles of the earth - the same earth that we live on! It is a step toward acknowledging that if we want to cultivate a sustainable lifestyle and habitat, we better start playing by the rules. 

The first step toward recovery is acknowledging that we have a problem.

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